Pay TV market continues to grow in Western Europe, to the detriment of OTT services

New research shows that the pay-TV market in Western Europe is continuously increasing, while the growth is slowing for Netflix and similar over-the-top (OTT) services. According to the report, there were 98 million pay-TV subscribers in Western Europe at mid-2016, and it is expected that there will be 7 million more by the end of 2021. When it comes to OTT services such as Netflix, their growth is slowing in mature markets such as UK and Scandinavian countries, indicating that after an initial growth spurt, the rate of progress begins to decelerate.