IGF LAC Space

Report

During the discussion on internet governance, participants expressed their support for maintaining and evolving the currently established initiatives in this field. They highlighted the significance of a multi-stakeholder dialogue as a key component of these initiatives. The multiparticipatory model, which has been built over many years, was emphasized as a means to facilitate dialogue amongst multiple interested parties.

One of the main arguments put forward was the importance of initiatives such as the Internet Governance Forum (IGF).

The IGF was identified as a platform that favours dialogue among various stakeholders in the internet governance space. The participants acknowledged the long-standing efforts to consolidate and evolve these initiatives, indicating a positive sentiment towards their continuation.

Maintaining an open, secure, and interoperable internet while avoiding fragmentation was another key point of discussion.

The participants acknowledged that the Internet Corporation for Assigned Names and Numbers (ICANN), an organization involved in internet governance, primarily deals with technical matters. In this regard, activities focused on strengthening this important element of the internet infrastructure were identified as positive steps.

The conversation also touched upon the importance of implementing programs aimed at improving operational security and stability.

Specifically, Kindness, a program designed to elaborate best practices for enhancing operational security and stability, was highlighted. The participants recognized the significance of such programs and the need for technical training starting from basic knowledge about the tools and functioning of the Domain Name System (DNS) to more advanced knowledge about implementing DNS Security Extensions (DNSSEC) and accompanying users.

Furthermore, the successful resumption of face-to-face roadshows was mentioned as a positive development.

These roadshows, held in San Vincent and the Grenadines and Costa Rica, provided an opportunity for discussions with domain operators and the authorities of these countries. It was also noted that plans were in place to conduct similar events in Colombia in November.

Notably, one participant expressed highly supportive views towards maintaining the significant space where various active and forward-looking organizations from the region share their activities.

The importance of preserving the spaces built over many years and the necessity for their evolution were emphasized. Additionally, a sense of pride was expressed as the region was identified as being the most advanced in these implementations on a global scale.

In conclusion, the participants in the discussion demonstrated a positive sentiment towards maintaining and evolving established initiatives in internet governance.

They stressed the importance of a multi-stakeholder dialogue, highlighted the significance of the IGF, and advocated for an open and secure internet to avoid fragmentation. The implementation of programs to enhance operational security and stability, as well as the successful resumption of face-to-face roadshows, were considered positive developments.

The participants also expressed a strong belief in the significance of the spaces where active organizations in the region share their activities and expressed pride in their advanced implementation efforts on a global level.

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Zero-rating (ZR) plans, employed by various mobile data operators, have the potential to bring both benefits and drawbacks, depending on the specific context. On one hand, ZR can promote broadband adoption, reduce the cost of mobile internet plans, and improve the adoption of information and communication technology (ICT).

However, it is important to consider the potential harm that ZR can cause.

One concern is that ZR may favour certain content over others, which raises questions about net neutrality and could impact social benefits and individual rights, particularly for those in lower socio-economic segments.

This could lead to limited access to diverse information and potential economic opportunities for disadvantaged communities.

Additionally, the impact of ZR can vary across markets. In Brazil, where the market is not concentrated, ZR may not have a strong positive effect, whereas in Colombia, it could benefit the lower socio-economic strata.

This highlights the importance of considering market dynamics when assessing the consequences of ZR.

Another drawback is that ZR might result in a reduced internet experience, limiting the availability of applications and services for users. This could hinder the development of digital skills and contribute to the spread of misinformation.

To address these concerns, it is suggested that current ZR practices and policies should be carefully reviewed and regulated.

Instead of further concentration among large operators, a competitive and diverse ZR market should be encouraged. ZR plans should aim not only to reduce costs but also to improve users’ digital skills. Appropriate regulations are needed to prevent the spread of misinformation and manipulation by content providers.

Diversification among content providers, rather than solely targeting larger platforms, should also be promoted.

In summary, ZR plans can bring benefits such as promoting broadband adoption and reducing internet costs, but they also have potential drawbacks including content favoritism, limited applications, and the spread of misinformation.

To mitigate these issues, it is necessary to review and regulate current ZR practices, promote a diverse ZR market, and focus on improving users’ digital skills. By taking these steps, the negative impacts of ZR can be minimized, and its potential benefits can be maximized for all segments of society.

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The education system in Colombia is facing challenges in effectively integrating technology into classrooms. One of the main issues is the lack of clear guidelines on how to use technology in a productive and beneficial way. Currently, there are no concrete instruments of good practice available for teachers to refer to, leaving them to make their own decisions on whether to undergo state-promoted training.

This lack of guidance and support can be daunting for teachers who may already be unfamiliar with digital tools and unsure of how to incorporate them into their teaching.

To address this issue, it is crucial for teachers to receive more instruction in digital issues.

In cities like Medellín, there are entities that focus on providing digital training for teachers. This is a positive step in the right direction as it equips teachers with the necessary knowledge and skills to begin covering digital issues in the classroom.

However, many teachers still remain unaware of how to effectively integrate digital skills into their teaching practices. Therefore, there is a need for more comprehensive training programs that not only introduce teachers to digital tools but also guide them on how to incorporate these tools into their pedagogy effectively.

While efforts have been made to provide schools with computers and tablets, it is important to recognize that technology adoption in schools is not just about the provision of devices.

Programs in Colombia mainly focus on providing the hardware but neglect to include components for their effective use. The Secretariat of Education has acknowledged that the mere provision of technology is not sufficient and that attention needs to be directed towards other elements, such as training, support, and guidance.

Furthermore, there is a significant need to develop digital skills among students, particularly those in vulnerable conditions.

While students may know how to use the internet, they often lack awareness of the risks involved. It is crucial for students to not only acquire basic digital literacy but also to develop critical thinking and digital citizenship skills. By focusing on skill development, students will be better equipped to navigate the digital world safely and make informed decisions.

In conclusion, Colombia faces challenges in integrating technology effectively in classrooms.

The lack of clear guidelines and support for teachers, alongside the focus on device provision rather than effective use, contribute to these challenges. To address these issues, it is crucial to provide teachers with comprehensive training programs and support to help them integrate digital skills into their teaching practices.

Additionally, attention should be given to the development of digital skills among students, particularly those in vulnerable conditions, to ensure they are equipped to navigate the digital world responsibly.

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In North Salta, Argentina, there are significant inequalities in internet access among Indigenous communities. Rural areas, especially Indigenous communities, face precarious connectivity and underdeveloped tech devices. Additionally, the cost of internet accessibility is significantly higher for Indigenous communities compared to the rest of Northern Argentina.

Efforts to bridge the digital divide include non-governmental organizations like the Greater Mission Community Network and the Gran Chaco Foundation, which aim to bring connectivity to Indigenous communities.

However, the state’s attempts to promote internet accessibility have been deemed insufficient, with last mile connectivity remaining a significant obstacle.

Furthermore, there is a lack of content in native languages on the internet, particularly for the Uichí people, one of the most represented groups in the region.

This exacerbates the digital divide and hampers communication, cultural preservation, and education within Indigenous communities.

On a positive note, Indigenous communities utilize internet and technology in unique ways that differ from Western cultures. They strengthen their cultural identities, contribute to environmental care, and promote recognition and revitalization of native languages.

In conclusion, the digital divide for Indigenous communities in North Salta, Argentina, remains a challenge.

It is crucial to improve connectivity policies, infrastructure, and digital literacy to ensure equitable access to the internet. Addressing the lack of content in native languages is also essential for cultural preservation and inclusivity in the digital space. Efforts made by non-governmental organizations are helping, but more comprehensive strategies and policies are needed to bridge the gap effectively.

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The International Telecommunication Union (ITU) plans to celebrate the tenth anniversary of its main regional platform, America Accessible, in November 2023. The event will be held in Varadero, Cuba. America Accessible focuses on improving the accessibility of information and communication technology (ICT) services for individuals of all ages, genders, abilities, and locations.

The main objective of the anniversary celebration is to enhance understanding of digital inclusion policies and strategies.

The ITU acknowledges the importance of ensuring equal opportunities for all and empowering individuals. Ernesto Rodríguez, a prominent advocate for digital inclusion, emphasizes the significance of inclusion and empowerment regardless of age, gender, ability, or location.

The ITU’s commitment to digital inclusion aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 9: Industry, Innovation and Infrastructure, and SDG 10: Reduced Inequalities.

These goals aim to bridge the digital divide and reduce disparities, fostering equal access to ICT services and promoting inclusion.

The commemoration in Varadero, Cuba, will provide a platform for experts, policymakers, and stakeholders to share experiences, knowledge, and best practices regarding digital inclusion.

The event aims to strengthen collaboration and understanding among various stakeholders, contributing to the development of effective policies and strategies that bridge the digital gap and empower individuals from all backgrounds.

In conclusion, the ITU will celebrate the tenth anniversary of America Accessible in November 2023, marking a decade of efforts to promote digital inclusion and improve accessibility of ICT services.

The event in Varadero, Cuba, will facilitate knowledge exchange and collaboration, with the goal of enhancing digital inclusion policies and strategies. This initiative corresponds with the UN’s SDGs, supporting Industry, Innovation, and Infrastructure, while working towards reducing global inequalities.

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The Centre for Technology and Society Studies (CETIS) is a renowned institution that focuses on conducting in-depth research and providing comprehensive training programs in the field of digital processes and internet governance. They are actively engaged in exploring various aspects of technology to foster a better understanding of its impact on society.

CETIS goes beyond research and education by organizing events that create awareness and sensitization regarding technology-related issues.

These events are vital in informing and engaging the public, promoting discussions, and driving positive change.

Ethics and responsible technology implementation are significant concerns for CETIS. They strive to influence and implement ethical principles and solutions that are sensitive to local contexts.

By doing so, they aim to ensure that technology and internet governance practices adhere to fairness, accountability, and respect for human rights.

Connectivity, digital literacy, interoperability, and collaboration are key elements emphasized by CETIS in addressing the challenges within the digital ecosystem.

Recognizing the importance of collaboration, CETIS actively collaborates with regional organizations to carry out their programs and research initiatives. This spirit of cooperation allows for shared knowledge and resources, leading to more effective solutions and outcomes.

One noteworthy aspect of CETIS is their dedication to the Sustainable Development Goals (SDGs).

Their work aligns with SDG 4 (Quality Education), SDG 9 (Industry, Innovation, and Infrastructure), SDG 16 (Peace, Justice, and Strong Institutions), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals). This demonstrates their commitment to using technology as a means to contribute to global development and create a more sustainable future.

At a recent conference, Fernanda Martínez expressed her appreciation for the efforts made by the Association of National Internet Registries (ACNIC) in initiating a leadership program.

She sees great value in the opportunities it provides for personal and professional growth. Furthermore, as a researcher, Fernanda Martínez has shown interest in collaborating with other researchers to strengthen their findings and contribute collectively to the field.

In conclusion, this conference has highlighted the significant role that technology plays in shaping our society.

CETIS’s research, training programs, and events contribute to raising awareness, addressing ethical concerns, and encouraging collaboration. Furthermore, the appreciation expressed for ACNIC’s leadership program and the eagerness to collaborate with fellow researchers demonstrates the importance of fostering partnerships and driving collective progress towards achieving the Sustainable Development Goals.

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Germán López’s research focuses on analysing legislative approaches to open internet regulation in Colombia. The research examines various legislative projects presented within the Congress of the Republic of Colombia that could potentially affect key aspects related to internet governance.

The research findings highlight the potential risks associated with censorship, content blocking, and restrictive legislation.

While acknowledging the legitimate intentions behind these legislative proposals, Germán López points out the risks stemming from a lack of understanding of the open internet’s functioning and stakeholder interests.

Many of the proposals arise from a desire to protect valuable interests within the legal framework, such as the rights of children and authors’ rights. However, these proposals may inadvertently limit the development and potential of the open internet due to a limited understanding of its logic and the diverse range of stakeholder interests involved.

In response to these findings, Germán López produced a condensed document that simplifies the elements of the research.

The purpose of this document is to educate Colombia’s lawmakers about the potential risks associated with their decisions that pertain to the open internet. Additionally, sessions involving different stakeholders have been conducted to advance the discussion on open internet regulation in Colombia.

The research concluded that there is a need to continue discussions and efforts to promote an open internet.

Following the publication of the condensed document, discussions on the subject have indeed been ongoing within Colombia. The objective is to increase awareness among parliamentarians about the potential risks and foster discussions around open internet regulation.

In summary, Germán López’s research highlights the risks posed by legislative approaches to open internet regulation in Colombia.

The research provides insights into the potential consequences of censorship, content blocking, and restrictive legislation. Efforts have been made to educate lawmakers and facilitate discussions to promote a better understanding of the open internet and its implications. The findings call for continued efforts to sensitize parliamentarians and advocate for an open internet in Colombia.

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The civil society in Latin America is actively collaborating on various initiatives to enhance digital security and resilience, with a particular emphasis on capacity-building for marginalized groups. This collaboration involves establishing a network of trust among digital security experts to exchange information and enhance their skills.

Furthermore, civil society is spearheading initiatives to promote digital resilience and develop tools tailored to the needs of journalists, human rights defenders, and marginalized communities.

In parallel, there is a growing recognition that international norms and rules pertaining to cyberspace need to be inclusive and take into account human rights and regional concerns.

Experts are advocating for the inclusion of human rights considerations in discussions within UN spaces, particularly in the formulation of new rules for state behavior in cyberspace. Concerns have been raised that these rules may not fully acknowledge the importance of human rights.

Therefore, it is vital that future regulations in cyberspace reflect and respect human rights principles.

Additionally, research conducted in the Amazon region has shed light on the challenges faced by indigenous communities in terms of digital connectivity. Connectivity plays a significant role in reducing inequalities and promoting development in rural and underserved areas.

The research findings highlight the need for greater attention and resources to address the connectivity challenges faced by these communities. Moreover, a report titled “Latin America in a Glimpse” has been published, highlighting the issue of gender violence and its intersection with connectivity challenges.

This report underscores the importance of improving connectivity to address social inequalities and enhance inclusivity.

Lastly, regulatory changes in the digital landscape should prioritize human rights considerations and encourage multistakeholder participation. Concerns have been raised about the adequacy of initiatives related to artificial intelligence, platform regulation, and combating misinformation in terms of upholding human rights.

It is essential that regulatory frameworks strike a balance between societal needs and individual rights while ensuring meaningful involvement of all stakeholders.

In summary, the civil society in Latin America is actively working to strengthen digital security and resilience, with a specific focus on capacity-building for marginalized groups.

International norms and rules for cyberspace must incorporate human rights and regional considerations for a balanced approach. Research highlights the need for increased attention and resources to address connectivity challenges in rural areas. Regulatory changes should prioritize human rights and foster multistakeholder participation to create a fair and inclusive digital ecosystem.

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The Caribbean Telecommunications Union (CTU) has played a significant role in advancing internet governance in the Caribbean region. Since 2005, the CTU has organized the Caribbean Internet Governance Forum, which recently conducted its 19th edition. This longstanding forum has been crucial in promoting discussions and collaborations related to internet governance.

One of the notable outcomes of the Caribbean Internet Governance Forum is the establishment of National IGFs in countries such as Trinidad and Tobago, the Grenadines, and Barbados.

These National IGFs provide a platform for stakeholders to address local internet governance issues and contribute to the development of regional policies and frameworks.

Recognising the importance of involving young people in the field of information and communication technology (ICT), the CTU has been actively focusing on youth participation.

They have successfully organised the Caribbean Youth Internet Governance Forum, providing young individuals with the opportunity to engage in discussions and contribute their perspectives on internet governance matters. Furthermore, the CTU is planning to launch the Caribbean Youth ICT Network, aiming to foster greater participation by young people and develop the future generation of ICT professionals in the Caribbean.

In addition to their efforts in promoting internet governance and involving youth, the CTU supports the global movement towards digital governance.

They acknowledge the upcoming 20-year review of the Internet Governance Forum (IGF) and are planning an open forum called ‘From IGF to GDC’ to facilitate the sharing of experiences and ideas, leading to policy recommendations for the Global Digital Compact (GDC).

Overall, the CTU’s initiatives highlight their commitment to advancing internet governance, engaging the youth in the ICT sector, and supporting the shift towards digital governance.

By organizing forums, establishing National IGFs, and involving young individuals, the CTU has been successful in bringing together stakeholders and facilitating meaningful discussions in the Caribbean region. Their efforts contribute to the development of policies and frameworks that can shape the future of internet governance and create a more inclusive and sustainable digital future.

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The South School on Internet Governance recently celebrated a significant milestone as it marked its 15th consecutive year in Campina Grande, Brazil. Campina Grande is known as the innovation and academic hub of the northeast region, with approximately 22 universities. This achievement reflects the school’s commitment to providing high-quality education in internet governance.

One noteworthy aspect of the school’s progress is the incorporation of new learning stages in response to valuable student feedback.

The South School on Internet Governance has introduced a preparatory course, synchronous work, and research components to enhance the learning experience and adequately prepare students for the ever-evolving landscape of internet governance. By actively responding to feedback, the school demonstrates dedication to continuous improvement and meeting students’ needs.

Furthermore, the school has made significant strides in promoting inclusivity and accessibility by offering a multilingual learning program available in Spanish, English, and Portuguese.

This commitment to multilingualism not only enables a broader reach but also contributes to the goal of reduced inequalities, as outlined in SDG 10. Materials available in multiple languages ensure that a diverse range of individuals can access the school’s resources and actively participate in internet governance discussions.

Additionally, the biggest challenge faced by the internet today is highlighted as fostering multi-participatory dialogue.

Recognizing this, the school aims to encourage and facilitate dialogue involving multiple stakeholders. It is believed that multi-participatory conversations can lead to more inclusive and effective decision-making processes in internet governance. While some international processes may lean more towards multilateralism than multi-participation, the school advocates for the latter as the preferred approach for addressing the complex challenges facing the internet.

In conclusion, the South School on Internet Governance has achieved a significant milestone by marking its 15th year in Campina Grande, Brazil.

Through incorporating new learning stages, offering a multilingual learning program, and advocating for multi-participatory dialogue, the school demonstrates dedication to quality education and addressing the challenges of the internet. It serves as an important platform for students and stakeholders to engage in discussions and collaborate towards shaping the future of internet governance.

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The Association of Country Code Top-Level Domains of Latin America and the Caribbean (ACT-LD) offers various support programs to the internet community in the region. These programs include the FRIDA program, the Scholarship program, and the Leaders program. The FRIDA program, which has been in operation since 2004, has been assisting in strengthening the internet at the regional level.

The Scholarship program provides support for individuals to participate in events held in May and October, organized by LACNIC (the Latin American and Caribbean Internet Addresses Registry). The Leaders program offers funding and mentoring for research in internet governance.

However, ACNIC, the regional internet registry for Latin America and the Caribbean, also acknowledges the challenges faced by the internet ecosystem in the region.

These challenges include the development of technical knowledge, regulatory aspects of the internet, connectivity issues, and gender gaps. Technical challenges encompass architecture, network operation, interconnection, security, and the application of emerging technologies. Regulatory challenges include practices such as blocking illegal content.

Connectivity continues to be a challenge in both urban and rural areas of the region. Additionally, there is a disparity in gender representation in the internet technical community, and ACNIC aims to address this through initiatives like the IT Women Mentoring Programme.

The International Telecommunications Union (ITU) holds an event called America Accessible, which focuses on ensuring digital inclusion for all individuals, regardless of age, gender, ability, or location.

This event serves as a platform for strengthening knowledge on digital inclusion policies and strategies. The upcoming America Accessible event will take place in both Varadero, Cuba, and virtually from November 8 to 10.

Furthermore, ACT-LD is working on two new projects.

The first project is the Unified Domain Searcher, a search service that allows users to check the availability of domain names under the participating Country Code Top-Level Domains. The second project is a DNS measurement study, conducted in collaboration with Oxford Information Labs and NIC Chile Labs.

This study aims to develop a system of indicators to monitor the state and evolution of the Domain Name System (DNS) in Latin America and the Caribbean.

The importance of monitoring regulatory initiatives in coordination with other regional organizations, such as ICANN (the Internet Corporation for Assigned Names and Numbers), LACNIC, and the Internet Society, is emphasized.

Certain regulatory proposals assign new functions to Country Code Top-Level Domains (CCTLDs) that do not align with their technical role as domain name administrators. The speaker acknowledges these challenges and believes in the significance of monitoring these proposals alongside other regional organizations.

In conclusion, the ACT-LD provides support programs for the internet community in Latin America and the Caribbean, while ACNIC acknowledges and addresses challenges in the internet ecosystem.

The ITU’s America Accessible event promotes digital inclusion, and ACT-LD is engaged in projects related to domain search services and DNS measurement. Monitoring regulatory initiatives is important, and coordination with regional organizations is vital to ensure the integrity and effectiveness of internet governance.

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The analysis of the Internet community in Latin America and the Caribbean reveals several important points. Firstly, LACNIC (Latin American and Caribbean Internet Addresses Registry) offers a range of support options to the community in the region. These include the FRIDA program, which provides support to projects and initiatives aimed at strengthening the Internet at the regional level.

LACNIC also has a scholarship program that facilitates participation in events held in May and October. Additionally, their Leaders program provides funding and mentorship opportunities for research. Another noteworthy initiative is the IT Women Mentoring Program, which promotes professional development and aims to increase women’s involvement in the Internet technical community.

The analysis also highlights the challenges faced by the Internet community in this region.

One significant challenge is the development of knowledge and research on technical issues and regulatory aspects of the Internet. The complexity of these areas poses difficulties for the management and evolution of the Internet. Moreover, the blocking of illegal content practices requires the strengthening of the multistakeholder model, indicating the need for further work in terms of Internet regulation.

Connectivity is another major challenge in this region.

Despite progress, there remains a gap in both the quality of access and the capacities of Internet service providers, particularly in urban and rural areas. This indicates that efforts to improve connectivity infrastructure and access across the region are needed.

Furthermore, the analysis highlights a gender gap in the participation of women in the Internet ecosystem, especially in the technical community.

This gap emphasizes the need for increased efforts to promote gender equality and diversity in the Internet industry, encouraging greater participation and contribution from women in the technical aspects of the Internet.

In conclusion, the analysis highlights the importance of support options offered by LACNIC, challenges in knowledge development and Internet regulation, connectivity issues, and the gender gap in the development of the Internet community in Latin America and the Caribbean.

Efforts should focus on strengthening regional initiatives, promoting knowledge and research, improving connectivity infrastructure, and addressing the gender gap to ensure a more inclusive and robust Internet ecosystem in the region.

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During the session, several researchers presented their findings on various internet-related topics. Germán López from Colombia discussed the legislative challenges for maintaining an open internet in his country. He emphasised the importance of sustaining these discussions to ensure internet access and freedom for all.

His research shed light on the obstacles and potential solutions regarding internet governance in Colombia.

Daniela Cuspoca, also from Colombia, presented her research on the development of ICT vocational training in public schools. Her study focused on the impact of technology education on social mobility.

Daniela highlighted the different stages of her work, including surveys conducted to understand the reality of the issue. Her findings emphasised the need to raise awareness and promote the importance of ICT education in public schools to enhance opportunities for social advancement.

Emiliano Venier’s research brought attention to the breaches and inequalities in internet access in indigenous communities in the North of Salta, Argentina.

His study aimed to understand the specific challenges faced by these rural communities and their perceptions of connectivity. Emiliano’s research highlighted the importance of considering local and specific perspectives in addressing internet access disparities. It shed light on the reality of these communities and the urgent need for targeted interventions to bridge the digital divide.

Overall, the researchers’ presentations provided valuable insights into local contexts and realities surrounding internet access and development.

Their work emphasised the significance of continued research and collaboration in addressing internet governance challenges in the region. The findings contribute to the broader understanding of the issues and inform strategies to ensure equitable access to the internet for all communities.

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The analysis examines the content creator ecosystem in Argentina, highlighting several significant points. Firstly, it reveals a substantial market for content creation in Argentina, with approximately 36 million people spending an average of 3 hours and 22 minutes per day on social media.

This presents ample opportunities for content creators to engage with a large audience.

Moreover, brands have recognized this shift in consumer behavior and are redirecting their advertising spending towards digital platforms and social media. This indicates a growing demand for content creators and provides potential avenues for monetization.

However, content creators in Argentina face various challenges.

One of the main obstacles is understanding platform algorithms. To maximize their visibility and reach, content creators must dedicate a substantial amount of time to understand these algorithms and tailor their content accordingly.

Another challenge is the lower value of clicks in Argentina compared to other regions.

This poses a hurdle for content creators seeking to earn significant revenue from their work. As a result, some creators resort to strategies like modifying their accents to appeal to a global audience and overcome this monetization limitation.

Additionally, the analysis explores different types of content and their corresponding monetization strategies.

Content can be categorized as synchronous, recent, seasonal, or evergreen, each requiring different approaches to monetization. Platforms that offer more direct monetization possibilities generally host healthier content, highlighting the link between revenue generation and content quality.

Furthermore, expansion and internationalization emerge as necessities for content creators in Argentina.

To sustain themselves, creators must seek opportunities beyond national borders. Currently, the distribution of ad money follows a long-tail format, with a small portion of creators claiming the majority of revenue. This pattern emphasizes the importance of expanding one’s global reach to access a broader market and increase revenue potential.

In conclusion, the content creator ecosystem in Argentina is characterized by a large market, increased brand spending on social media, and the use of third-party services for monetization.

However, creators face challenges such as understanding platform algorithms, lower click values, and the need for internationalization. Successful monetization strategies vary depending on the type of content, and platforms that allow for direct monetization generally foster healthier content. To thrive in this ecosystem, content creators must adapt to these challenges and explore global opportunities.