The EU antitrust approves advertising joint venture by Deutsche Telekom, Orange, Telefonica, and Vodafone against Big Tech
EU antitrust approves joint advertising venture by Deutsche Telekom, Orange, Telefonica, and Vodafone to compete with Big Tech in online advertising.
The European Union has approved an advertising venture between Deutsche Telekom, Orange, Telefónica, and Vodafone. The venture aims to challenge Meta and Alphabet’s Google in the lucrative online advertising sector and diversify the telecoms companies’ revenue streams.