AI brings Judy Garland’s voice to life

Although Judy Garland never recorded herself reading ‘The Wonderful Wizard of Oz,’ fans will soon be able to hear her rendition thanks to a new app by ElevenLabs. The AI company has launched the Reader app, which can convert text into voice-overs using digitally produced voices of deceased celebrities, including Garland, James Dean, and Burt Reynolds. The app can transform articles, e-books, and other text formats into audio.

Dustin Blank, head of partnerships at ElevenLabs, emphasised the company’s respect for the legacies of these celebrities. The company has made agreements with the estates of the actors, though compensation details remain undisclosed. That initiative highlights AI’s potential in Hollywood, especially for creating content using synthetic voices, but it also raises important questions about the licensing and ethical use of AI.

The use of AI-generated celebrity voices comes amid growing concerns about authenticity and copyright in creative industries. ElevenLabs had previously faced scrutiny when its tool was reportedly used to create a fake robocall from President Joe Biden. Similar controversies have arisen, such as OpenAI’s introduction of a voice similar to Scarlett Johansson’s, which she publicly criticised.

As AI technology advances, media companies are increasingly utilising it for voiceovers. NBC recently announced the use of an AI version of sportscaster Al Michaels for Olympics recaps on its Peacock streaming platform, with Michaels receiving compensation. While the market for AI-generated voices remains uncertain, the demand for audiobooks narrated by recognisable voices suggests a promising future for this technology.