BBC boosts educational content with £6 million AI investment

The BBC is embarking on a multimillion-pound investment in AI to revamp its educational offerings. It aims to cater to the learning needs of young users while securing its relevance in the digital age. This £6 million investment will bolster BBC Bitesize, transitioning it from a trusted digital textbook to a personalised learning platform, ensuring that learning adapts to each user’s needs and preferences.

As the broadcaster marks a century since its first educational program, it plans to enhance its educational brand further by offering special Live Lessons and interactive content on platforms like CBBC and BBC iPlayer. By leveraging AI-powered learning tools akin to Duolingo, the BBC aims to harness its extensive database of educational content to provide personalised testing, fill learning gaps, and offer tailored suggestions for further learning, akin to a ‘spinach version’ of YouTube.

Why does it matter?

Recognising the need to engage younger audiences and fulfil its founding purpose of informing, educating, and entertaining, the BBC’s investment in educational content serves dual purposes. Amidst concerns over declining viewership among younger demographics, the broadcaster seeks to reinforce its value proposition and attract a broader audience while reaffirming its commitment to public service. Through initiatives like Bitesize, which saw a surge in users during the pandemic, the BBC aims to educate and foster a lifelong relationship with audiences, irrespective of age.