Google to pause ads that exploit or dismiss Russia-Ukraine war

Google has clarified that its monetisation guidelines apply to the situation in Ukraine, noting that ads would not run alongside content that ‘exploits, dismisses, or condones the ongoing Russia-Ukraine conflict,’ Reuters reported. In an email to publishers seen by Reuters, Google said ads would not run alongside, for example, ‘claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.’