Indian Local Content Report
According to a report by the Mobile Association of India and market research firm IMRB International about 127 million Internet users in India consume content in local languages. However, the digital ad spending in regional languages is only expected to reach 5% of overall add spending as advertisers believe return on investment for such ads is not good enough. Read the full report and analysis here.
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The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.