Meta seeks to expand its user base among teenagers as the Horizon metaverse app struggle to expand
Meta aims to attract more teenagers to its Horizon Worlds metaverse app as it struggles to expand. The app, initially for 18+ users, plans to now include users aged 13-17. Facing challenges in retaining users, Meta looks to broaden Horizon’s reach to mobile and desktop platforms, integrating it with other apps like Facebook and Instagram. Despite efforts to enhance user experience, internal documents reveal a decline in user retention since spring, with many users leaving after a month on the platform, as reported by the Wall Street Journal.
Meta’s Horizon Worlds metaverse app, a free virtual reality online video game, seeks to draw in more teen and young-adult users after working to improve the service’s design. While the app is open to users aged 18 and above, Meta now plans to open up Horizon to teens aged 13 to 17. Reported the Wall Street Journal (WSJ).
Horizon is facing a significant challenge with increasing and retaining its user base. Moreover, Meta wants Horizon to grow beyond virtual reality into 2-D that runs on mobile and desktops. Furthermore, Meta is trying to integrate Horizon and other services within Meta’s family of apps, including Facebook, Instagram and WhatsApp.
WSJ previously reported in October 2022 that Horizon Worlds is failing to meet internal performance expectations. The Journal reviewed internal company documents and said the records showed that the user base had progressively fallen since the spring, with many Horizon users leaving after the first month on the platform.
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