Morgan Freeman responds to AI voice scam on TikTok
The video falsely claimed Freeman narrated a day-in-the-life post for his ‘niece,’ misleading many despite the creator’s use of the ‘ai’ hashtag.
Actor Morgan Freeman, renowned for his distinctive voice, recently addressed concerns over a video circulating on TikTok featuring a voice purportedly his own but created using AI. The video, depicting a day in his niece’s life, prompted Freeman to emphasise the importance of reporting unauthorised AI usage. He thanked his fans on social media for their vigilance in maintaining authenticity and integrity, underscoring the need to protect against such deceptive practices.
This isn’t the first time Freeman has encountered unauthorised use of his likeness. Previously, his production company’s EVP, Lori McCreary, encountered deepfake videos attempting to mimic Freeman, including one falsely depicting him firing her. Such incidents highlight the growing prevalence of AI-generated content, prompting discussions about its ethical implications and the need for heightened awareness.
Freeman’s case joins a broader trend of celebrities, from Taylor Swift to Tom Cruise, facing similar challenges with AI-generated deepfakes. These instances underscore ongoing concerns about digital identity theft and the blurred lines between real and fabricated content in the digital age.
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