E-commerce and trade

California fast-tracks bill to require identity data from high-volume online sellers

Democratic lawmakers in California are quickly advancing bill SB 1144, which requires online marketplaces to collect identity data from high-volume sellers who advertise online but transact offline. If passed, sellers on platforms like Craigslist, Facebook Marketplace, and NextDoor must provide identity verification, which could include biometrics and personal details such as bank account information, Social Security numbers, or driver’s licenses.

The proposal aims to combat the resale of stolen goods, targeting sellers who make over $5,000 in profit and complete at least 200 transactions annually. It is part of a broader legislative effort to address retail theft in the state, a problem the California Retailers Association says has reached crisis levels.

However, US tech lobby groups, including TechNet, argue that these requirements will harm the economy by deterring businesses from operating in California. They claim that excessive data collection is unnecessary and will disproportionately benefit large retailers at the expense of smaller online marketplaces. Critics also argue that the bill’s requirements are too vague and could inadvertently target unintended users and sites.

The bill, expected to reach Governor Gavin Newsom’s desk within weeks, now lies between the need for law enforcement to collect data to fight crime and concerns about privacy and economic impact from the tech industry.

Why does it matter?

Similarly, in New York and Chicago, shoplifting has surged, creating a shadow economy where stolen goods are sold on resale sites and at illicit pawn shops. Last year, a new federal law, the Inform Consumer Act, took effect, requiring online marketplaces like eBay, Facebook Marketplace, and Amazon to verify the identities and bank information of high-volume sellers to combat the online sale of stolen goods.

Amazon expands AI tools for European sellers

Amazon has expanded its generative AI tools for product listings to sellers in France, Germany, Italy, Spain, and the UK. These tools, designed to streamline the process of creating and enhancing product listings, can generate product descriptions, titles, and details and fill in any missing information. The rollout follows an initial introduction in the US and a quieter launch in the UK earlier this month.

The new AI tools aim to help sellers list products more quickly by allowing them to enter relevant keywords or upload product photos, after which the AI generates a product title, bullet points, and descriptions. While the AI-generated content can be edited, Amazon advises sellers to review the generated listings thoroughly to avoid inaccuracies. The company continuously improves these tools to make them more effective and user-friendly.

Earlier this year, Amazon also introduced a tool enabling sellers to create product listings by posting a URL to their existing website, though it remains uncertain when this feature will be available outside the US. The expansion of AI tools to European markets raises regulatory concerns, particularly regarding GDPR and the Digital Services Act, which require transparency in AI applications.

Why does it matter?

Despite these regulatory challenges, Amazon’s use of generative AI marks a significant advancement in e-commerce. By leveraging diverse sources of information, Amazon’s AI models can infer product details with high accuracy, improving the quality and efficiency of product listings at scale. However, the precise data used to train these models remains unclear, highlighting ongoing concerns about data privacy and usage.

Amazon commits €10 billion for cloud and logistics expansion in Germany

Amazon announced plans to invest €10 billion ($10.75 billion) in Germany, emphasising the country’s growing importance in cloud computing and retail. The majority of this investment, totalling €8.8 billion, will be allocated by 2026 to expand Amazon Web Services (AWS), particularly focusing on enhancing cloud infrastructure to support AI technologies across Europe.

German Chancellor Olaf Scholz hailed the investment, highlighting its potential to create over 4,000 jobs this year. That move comes amidst Germany’s economic challenges, including an energy crisis and bureaucratic hurdles that have hindered investment.

Amazon’s latest commitment brings its total planned investments in Germany to €17.8 billion, underscoring its long-term strategic focus on the country. Earlier reports indicated AWS’s consideration of multi-billion investments to expand data centres in Italy, further illustrating Amazon’s broader ambitions in Europe’s digital infrastructure sector.

The investment signals Amazon’s confidence in Germany’s business environment and its strategic position in Europe, aiming to bolster AWS’s AI and cloud services capabilities to meet increasing regional demand. That is expected to boost employment and enhance Amazon’s technological footprint in Europe’s largest economy.

IMF calls for new fiscal policies to address AI’s economic and environmental impacts

The International Monetary Fund (IMF) has recommended fiscal policies for governments grappling with the economic impacts of AI, including taxes on excess profits and a levy to address AI-related carbon emissions. In a recent report, the IMF highlighted the rapid advancement of generative AI technologies like ChatGPT, which can simulate human-like text, voices, and images from simple prompts, noting their potential to spread quickly across industries.

One key suggestion from the IMF involves implementing a carbon tax to account for the significant energy consumption of AI servers used in data centres. These servers contribute to global emissions, currently amounting to up to 1.5%. The IMF emphasised the need to factor these environmental costs into the price of AI technologies.

The report also raised concerns about AI’s impact on job markets, predicting potential wage declines as a proportion of national income and increased inequality. It warned that AI could exacerbate job losses across various sectors, affecting white-collar professions such as law and finance and blue-collar jobs in manufacturing and trade.

Why does it matter?

To address these challenges, the IMF proposed measures such as enhancing capital income taxes, including corporation tax and personal income taxes on capital gains. It suggested reconsidering corporate income tax policies to prevent profit shifting and ensure fair taxation across sectors.

Additionally, the IMF recommended policies to support workers affected by AI-driven automation, including extending unemployment insurance and focusing on education and training programs tailored to new technologies. While the report expressed caution about universal basic income due to potential fiscal implications, it acknowledged the need for future considerations if AI disruption intensifies.

Era Dabla-Norris, co-author of the report and deputy director of the IMF’s fiscal affairs department, highlighted the importance of preparing for potential disruptions from AI and designing effective policies to mitigate their impacts on economies and societies.

New York attorney general recovers $50 million defrauded from Gemini Earn crypto investors

In a significant win for cryptocurrency investors, New York Attorney General Letitia James announced the recovery of $50 million defrauded from participants in Gemini Earn, a high-yield cryptocurrency investment program. That is part of a broader effort to address fraud and protect investors in the crypto market. Gemini Earn, a program launched by the Winklevoss twins‘ Gemini Trust Company, allowed users to lend their digital assets in exchange for interest. However, the program faced scrutiny when it was revealed that the funds were not being used as advertised. Instead of being securely invested, the funds were mismanaged, leading to significant financial losses for many investors.

The New York Attorney General’s office conducted an investigation, uncovering evidence of fraudulent activity and misrepresentation. Attorney General James emphasised the importance of holding companies accountable for their promises, particularly in the volatile and often opaque cryptocurrency sector. “The recovery sends a clear message that we will not tolerate deceit and fraud in any form, and we will use all available tools to protect New York investors,” said James. Gemini will provide full recoveries to more than 230,000 Earn investors, including 29,000 in New York, and agreed to a ban on operating crypto lending programs in the state.

“Gemini marketed its Earn program as a way for investors to grow their money, but actually lied and locked investors out of their accounts,” James said. “Today’s settlement will make defrauded investors whole.” The funds will be accessible within seven days, Gemini told investors on Friday. “With this final distribution, Earn users will have received 100% of the assets owed to them,” it said.  Gemini Earn promised investors attractive returns on their cryptocurrency holdings, capitalising on the growing interest in decentralized finance (DeFi). However, the program’s collapse highlighted the risks associated with high-yield crypto investments, particularly when transparency and proper regulatory oversight are lacking.

The investigation revealed that Gemini Earn’s operators misled investors about the safety and use of their funds. Rather than being securely invested, the assets were exposed to high-risk ventures without proper disclosure, resulting in substantial losses when these ventures failed.

Gemini Earn promised high interest rates to investors who lent crypto assets such as bitcoin to Genesis, a unit of Digital Currency Group, with Gemini taking fees that could exceed 4%. More than $1 billion was frozen when Genesis halted redemptions in November 2022, shortly after the collapse of Sam Bankman-Fried’s FTX cryptocurrency exchange. Genesis filed for Chapter 11 bankruptcy two months later.

Why does it matter?

Gemini received a fine of $37 million in February for unsafe and unsound practices in a settlement with the New York Department of Financial Services (NYDFS) .The payout is in addition to James’ related $2 billion settlement with crypto lender Genesis Global Capital, which was announced on May 20. Gemini also agreed to cooperate in James’ October fraud lawsuit against Digital Currency Group and its chief executive, Barry Silbert. 

The recovery of funds was achieved through a combination of asset seizures and financial settlements. That included cooperation from various cryptocurrency exchanges and custodians who held the misappropriated assets. The Attorney General’s office worked closely with these entities to trace and reclaim the funds. The recovery has been met with mixed reactions. Investors who suffered losses expressed relief and gratitude for the Attorney General’s efforts. “It’s a step towards justice,” said one affected investor. “I hope this sets a precedent for greater accountability in the crypto industry.” On the other hand, some industry analysts argue that the case underscores the need for clearer regulations and better investor education.

Spotify unveils in-house creative agency, trials AI voiceover ads

Spotify has unveiled Creative Labs, an in-house advertising agency designed to assist brands in creating effective audio and visual ads on its platform, in-app digital experiences, and interactive formats like call-to-action cards (CTA). That initiative aims to streamline the ad creation process for advertisers, providing them with tools and expertise to craft compelling content tailored for Spotify’s vast user base. Creative Labs will offer a range of services, including concept development, production, and analytics, ensuring that advertisers can effectively reach their target audiences through engaging, high-quality ads. 

In addition, Spotify will begin testing generative AI ads and is developing ‘Quick Audio,’ a tool enabling advertisers to create scripts and voiceovers using AI. The tool will soon be available in Spotify Ads Manager. A company spokesperson highlighted that ‘every campaign Creative Lab touches is highly customised to each specific brand and business need.’ Previously, a Spotify executive mentioned the company’s interest in using AI to generate host-read ads for podcasters.

Why does it matter?

The following move underscores the growing importance of personalised and engaging content in digital advertising, as well as the transformative shift in the integration of generative AI ads and Quick Audio introduced in the advertising world. AI enables more efficient and creative ad production, allowing for greater customisation and engagement. That benefits advertisers by enhancing their reach and impact and enriches the overall user experience by delivering more relevant and captivating content. As AI continues to evolve, its role in transforming advertising will likely expand, making platforms like Spotify essential in driving innovation and effectiveness in the industry​. 

Meta unveils new WhatsApp tools for businesses

Meta has announced a range of product updates for WhatsApp businesses in India and other countries, introducing AI tools and a Meta Verified program. That announcement was made during the Conversations event in Sao Paulo, Brazil, where Meta detailed that these new features would provide businesses with additional options on WhatsApp. Initially available in India, Brazil, Indonesia, and Colombia, these services will be offered through subscription plans starting at approximately $14 per month.

The Meta Verified program, previously launched for Facebook and Instagram, is now extended to WhatsApp businesses. The verification provides a badge for companies that have registered their information with Meta, offering them protection against impersonation and additional account support. Verified businesses can use WhatsApp across multiple devices, and customers will see the badge on their channels and custom pages, ensuring authenticity and trust.

In addition to verification, Meta is introducing AI tools designed to help businesses enhance customer interactions. These tools can assist with answering common questions, discovering new products, and creating ads for Instagram and Facebook. Moreover, Meta is rolling out a feature that allows users to call businesses directly via WhatsApp, facilitating quick assistance for complex inquiries like travel arrangements or banking needs. The calling feature is currently being tested and will be expanded to more businesses in the coming months.

US set to expand sanctions on semiconductor sales to Russia

The US government is set to announce expanded sanctions on semiconductor chips and other goods sold to Russia, targeting third-party sellers in China. That move is part of a broader effort by the Biden administration to thwart Russia’s attempts to bypass Western sanctions and sustain its war efforts against Ukraine. The new measures will extend existing export controls to include US-branded goods, even those not made in the United States. They will identify specific Hong Kong entities involved in shipping goods to Moscow.

These upcoming sanctions come as President Joe Biden prepares to attend a summit with other Group of Seven (G7) leaders in southern Italy, where supporting Ukraine and weakening Russia’s military capabilities are top priorities. US officials have expressed increasing concern over China’s growing trade with Russia, which they believe is enabling Moscow to maintain its military supplies by providing essential manufacturing equipment. The broadened export controls aim to address this issue by encompassing a wider range of US goods.

Additionally, the US plans to impose significant new sanctions on financial institutions and non-banking entities involved in the ‘technology and goods channels’ that supply the Russian military. That decision comes amid efforts to ensure that Ukrainian President Volodymyr Zelenskiy can emphasise the critical situation facing Ukrainian forces in their ongoing struggle against Russia during his meetings with G7 leaders.

China releases draft rules to promote ‘cross-border’ e-commerce

China’s Ministry of Commerce has announced draft rules aiming to expand e-commerce businesses that trade across borders, including promoting the construction of overseas warehouses. E-commerce companies will be supported by national ministries and government departments, helping them ‘go global’, the ministry said. Beyond spreading its reach outwards, the draft rules aim to regulate inbound trade by improving data management and optimising export supervision as well.

Why is this important?

These draft rules come at a crucial point when local e-commerce has been facing a more general macroeconomic slow down, and when cross-border trade has been growing exponentially. That same growth has pushed regulators beyond China to consider stricter rules for large e-commerce firms. The EU has recently done so against online marketplace Temu. 

Meta launches AI-driven ads on WhatsApp

Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to generate revenue from the popular chat service. CEO Mark Zuckerberg announced the new tools at a conference in Brazil, marking a significant shift for WhatsApp, which has traditionally avoided targeted advertising.

The new AI tools will use behaviour data from Facebook and Instagram to target messages more effectively to users who are likely to engage, provided they use the same phone number across accounts. The new feature is crucial for businesses as it allows for optimised ad delivery, making their marketing efforts more cost-effective.

Meta is also testing a new AI chatbot for business inquiries on WhatsApp. Namely, the chatbot will handle common requests like finding catalogues or consulting business hours, pushing towards automated customer service solutions. Additionally, Meta is integrating Brazil’s popular digital payment method, PIX, into WhatsApp’s payment tool, enhancing its functionality in the country.

These developments come as part of Meta’s broader strategy to monetise WhatsApp, which, despite its massive user base, has yet to contribute significantly to Meta’s overall revenue. The new initiatives are seen as steps to leverage WhatsApp’s extensive reach and user engagement for greater financial returns.