Amazon expands AI tools for European sellers

Amazon has expanded its generative AI tools for product listings to sellers in France, Germany, Italy, Spain, and the UK. These tools, designed to streamline the process of creating and enhancing product listings, can generate product descriptions, titles, and details and fill in any missing information. The rollout follows an initial introduction in the US and a quieter launch in the UK earlier this month.

The new AI tools aim to help sellers list products more quickly by allowing them to enter relevant keywords or upload product photos, after which the AI generates a product title, bullet points, and descriptions. While the AI-generated content can be edited, Amazon advises sellers to review the generated listings thoroughly to avoid inaccuracies. The company continuously improves these tools to make them more effective and user-friendly.

Earlier this year, Amazon also introduced a tool enabling sellers to create product listings by posting a URL to their existing website, though it remains uncertain when this feature will be available outside the US. The expansion of AI tools to European markets raises regulatory concerns, particularly regarding GDPR and the Digital Services Act, which require transparency in AI applications.

Why does it matter?

Despite these regulatory challenges, Amazon’s use of generative AI marks a significant advancement in e-commerce. By leveraging diverse sources of information, Amazon’s AI models can infer product details with high accuracy, improving the quality and efficiency of product listings at scale. However, the precise data used to train these models remains unclear, highlighting ongoing concerns about data privacy and usage.